Persha Varka — the ultimate first brew, how it all once started.

To celebrate its 15th anniversary, the management of Persha Privatna Brovarnya decided to release a special beer on the market based on one of its favorite recipes.

Positioning itself as a home-made grain beer, the drink turned out to be very high-quality with a unique taste, simple and understandable for the consumer.

To reflect the uniqueness of the product, we have developed a bright and memorable label design and brand identity that demonstrate an unusual approach to brewing and the outstanding character of the company’s founders.