Kvass is a famous Russian soft drink that perfectly quenches thirst. Reviving the traditions of producing real kvass, the Mospivkom company turned to us for an expert solution. The main goal was to develop the design of the Moskva brand in the retro spirit, reminding many of the good times, childhood and classic yellow kvass barrels.
Moskvas is a classic Soviet epoch name that already by itself brings us back to nostalgic memories. The colonnade of the Gorky park central entrance was used as a symbol of the brand because it was the cultural meeting point for Moscow and the whole Soviet Union. To create a special nostalgic mood on the label, the DDH Branding Consultancy team decided to use retro photos with classic family moments and activities, reminding of the idealistic Soviet era.
