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While developing the identity for a new brand of Rollton Instant Noodles for the European markets, in order to support the product USP’s,  the DDH team created a feeling of a takeaway box from your favourite restaurant,  where an Italian chef makes the tastiest and freshest pasta.  We created a bright and relevant solution that distinguished the brand and showcased its advantages.

A laconic design helps the customers easily identify and remember the packaging. The contrasting combination of bright colours makes it visible on the shelf, the attractive photo style images of the dishes make it attractive and the visualisation of the chef make it trustworthy.
Client:

Mareven Food Holdings Ltd

Task:

Development of a new product line

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