Client:Persha Pryvatna Brovarnya
Brand: Zakarpatske 0,0
Tasks: New SKU development
When Zakarpatske needed a Non-Alcoholic (0,0) version, the challenge was to signal non-alcoholic without breaking from one of the label’s strongest assets — its identity and heritage.
The Zakarpatske identity is built around Zakarpattia itself: mountains, forest, river. Recognizable, specific, and not something to redesign. Our approach was to keep the composition intact and work entirely through color.
The landscapes are repainted in blues and whites — the palette that reads, across the CIS market, as the visual language of non-alcoholic. Gold detailing throughout the original becomes silver, completing the shift from warm to cool across every element of the label.
The solution works across both bottle and can, and sits clearly within the Zakarpatske family while establishing the 00 as a distinct variant within it.
