Client: Lidskae pivo
Brand: Master Collection
Tasks: New Brand Development
Since 2014 Lidskoe pivo has produced a collection series, inspired by different beer cultures from around the world.
In 2017 brand series is called “Master Collection” including three most popular tastes – IPA, Ginger Ale and American Black Ale.
The series design is completely out of images. It’s composed only with letters and numbers, which is a real breakthrough for the youngster audience.