Client: GORILLA ENERGY
Brand: GORILLA ENERGY Juice line
Tasks: New brand development
Year: 2024
The Gorilla Energy Drink Juice Line has undergone a bold transformation, bringing an electrifying new look that matches the rebellious spirit of the brand. This rebranding introduces a Fruit Zone that speaks directly from the can—an explosion of flavors now visually amplified through striking, dynamic design.
Every fruit element is crafted in the signature sharp-edged Gorilla style, seamlessly integrating with the brand’s fierce new identity. The jagged contours and aggressive detailing mirror the raw energy that fuels every sip, turning each can into a symbol of untamed power and individuality.
To intensify the experience, the Flavour Zone typography takes inspiration from the exotic, carefree nature of tropical destinations.
This contrast between raw power and effortless cool makes the design both striking and unforgettable.
