Client: Persha Pryvatna Brovarnya
Brand: UKIE
Tasks: New brand development
DDH Branding Consultancy was tasked with creating a new beverage brand with a strong, recognizable identity—UKIE. The name, a playful and affectionate nickname for Ukrainians, was chosen to foster a sense of unity and positivity among consumers. More than just a drink, UKIE was designed to uplift moods and instill a sense of national pride, making it a brand that resonates on a deeper level.
The UKIE label design functions as a neon sign, ensuring high visibility on the shelf and an eye-catching presence. At the core of the brand’s identity is the letter U, a symbol open to personal interpretation—whether seen as protection, good luck, or self-expression, it invites consumers to create their own meaning.
With a diverse product portfolio, including non-alcoholic, alcoholic, and energy drinks, UKIE appeals to a wide audience. The vibrant and thoughtfully crafted packaging design enhances both shelf impact and the overall consumer experience, making each interaction with the brand a moment of engagement and connection.
UKIE’s bold and meaningful branding has captured industry attention—you can see it featured in Verpakking Management.
