Client: Perfect Smile
Tasks: New brand development
In modern society, a beautiful smile is an integral part of the image of a successful person. The main direction of Perfect Smile clinic’s work is mobile aesthetic dentistry. DDH Branding Consultancy got an ambitious task to create an easy and memorable corporate identity for Perfect Smile brand and its mobile surgeries.
In the process of creating a corporate style and positioning for the Perfect Smile clinic, the agency’s specialists were guided exclusively by European and American trends, avoiding classic cliches of dental clinics, such as large images of teeth or mouth.
The logo is based on a simple and understandable symbol of modern communication – a smile. In the gamma chosen for the corporate identity, there are no aggressive colors, and a positive and calm mood prevails.
The developed visual concept and image have the consumer to everyday friendly contact with the brand.
